Top 5 Marketing Tips for 2016

  • By Rick Stubblebine
  • 15 Jul, 2016
Online marketing is constantly evolving; here are five strategies you need to keep in mind in order to stay ahead in 2016:

1. Mobile Accessibility and Optimization. 50% of consumers will reach you online via mobile devices. That is tablets and smartphones. It must be easy for them to learn about and contact you.

2. A Refined Social Media Presence. Regardless of the platform (Facebook, Twitter, etc.) your social media posts should be consistent. Social media shouldn’t be used for self-promotion but rather as a way to engage users and build brand trust.

3. Content Is Still King. Developing quality content should be seen as a priority for any company. Content marketing provides information to customers in order to build trust, develop the brand and ensure you are considered an expert in your industry.

4. Improve Your SEO. Don't make it difficult for people to find you online. Make sure each page and media details a single subject and solution.

5. Brands Must Get Personal. Consumers will share personal information with you if they trust you. Once you have one to one online communication, personalize the message to them.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

https://app.contentsamurai.com/cc/30783
By Rick Stubblebine 26 Sep, 2016
The World Wide Web is a great tool to help boost your business, and it has endless limits. Creating and maintaining a business profile online is more practical than ever before. However, sustaining a successful online business is easier said than done.

With the immense amount of information on the Internet and users largely having the control to view exactly what they want, getting your product in front of potential customers is indeed a challenging task.

Here are 7 tips to follow to develop a successful online marketing strategy on your startups limited budget.

  1. Know your market - Who is most likely to be a customer. What are they into and where do they gather online?
  2. Set and reset goals - Are you seeking increased awareness? Increased revenue?
  3. Set a budget - Master the FREE platforms. Spend a little to reach new prospects. A small budget can go a long ways.
  4. Brand yourself - Make sure every channel reflects the same branding. Set yourself apart from competitors.
  5. Search engine optimization - Make sure your website and social media show up for your brand name. Then broaden to keywords your audience might use.
  6. Blogging - The more content on your website, the more opportunities for prospects to find you.
  7. Social media - Give people a reason to follow you on social media. Will they find humor, tips or personal stories?

Online marketing could be the key to help your company gain the publicity that it needs in order to become an available choice for your prospective clients everywhere.

Original Article:
http://www.forbes.com/sites/ilyapozin/2012/06/29/7-tips-for-online-marketing-on-a-tight-budget/#5d49...

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

Original photo credit: https://app.contentsamurai.com/cc/38709

By Rick Stubblebine 29 Jul, 2016

Pokemon Go. Its not often we see something this massive disrupt the planet, let alone business's.

It took Twitter 10 years to establish the reach they have online.

It took Pokemon Go under 2 weeks to break their record.

That's how massive it is. It was created out of the Google Maps company 5 years ago and they formed a new company specifically for this. See that local connection there? So we know this is only the first release of MUCH more to come. Pokemon Go is the first GEO Marketing game.

This new Geo Gaming will disrupt business more than Social Media.. Social Media is limited to Online Only. Geo Gaming like Pokemon Go, actually BRINGS people TO your Business, real people with real purchasing power right at your door step. So its a big call to say it will be bigger than social media but I'm right, its bringing social media to your door step. An incredible amount of power, never seen before.

I wanted to show you an example I found today. See this Yelp page? Notice the button with the words “PokeStop Nearby”? When you click it filters out all the other competitors with a PokeStop near them.

How about this example. The San Clemente Police Services are encouraging felons to come closer to the jail for Pokemon Go awards. Considering the fever this game has created, I bet the cops nab themselves a criminal!

That’s it for today. Watch for more about Pokemon Go marketing tips coming soon!

By Rick Stubblebine 22 Jul, 2016
If you own a business in the 21st century and you are not online and involved with some form of social media, you are not really in business.

But you only need 3 essential areas where you business must be present.

1. Google My Business Listing
It used to be Google Maps, Google Plus, etc. It finally boils down to Google My Business. The reason to be there? Google is where buyers search. And businesses fortunate enough to be in the maps results get far more calls. And especially buyers that need something NOW!

2. Website
Just as a business needs a phone number to handle customer inquiries and take sales orders. It is mandatory that you give your potential customers a way to learn more about your business. They expect to find one and they expect to have it available when they want to see it.

3. Facebook Business Page
This is a requirement today because it is an indication that you are currently open. People look for business Facebook pages to see your latest accomplishments, special offers and what other people are saying about you.

That’s it. 3 simple sites will allow buyers to find you, learn about you and connect with you beyond a single sale.

If you need help setting up these items call us at 206-778-6550
By Rick Stubblebine 19 Jul, 2016
Learn more here:   http://www.912mojo.com/blog

Contact us with any questions about Facebook!
By Rick Stubblebine 18 Jul, 2016
1. Create A Newsletter Sign-Up Series A newsletter series can be a goldmine for lead generation and increasing your subscriber base. Give them a place to sign up and verify their email address then decide on the length of your series. A common series is 7-14 days of content each day or every other day. On the final day, include a link to a free trial, demo or discount. This will turn your readers into buyers.

2. Offer Free Subscription(S) Offering a free subscription to your newsletter, product, demo or blog can be a great way to increase traffic to your website as well as readership. People love anything that is free or discounted! If you, as a practice, don’t charge for your newsletter you should still remind the user that it is free before they sign up.

3. Add Video And Use Social Share Networks Insert or imbed a video into your newsletter and then share the video on all your social networks such as; Facebook, YouTube, Twitter and LinkedIn.

4. Add A Sign-Up App If you don’t have the skills to build your own app or you simply don’t want to build your own, then turn to Facebook. The new Facebook Timeline offers many options now for building apps, such as an email sign-up box and page. Adding a sign-up app will increase traffic and readership to your website and for your newsletter.

5. Build A Home For Your Newsletter Lastly, make sure you build an actual home for your newsletter . This simply means that you want your e-newsletter to live on one of your hosted sites as well as the archived pieces. This gives you both the opportunity to extend the life of your content and also a URL to share socially. Build the framework supporting this and you will see the increase in traffic and readership. Including your back-issues on your website also adds valuable unique content to your site, helping increase your search relevance and rankings.

Contact us with any questions!
By Rick Stubblebine 15 Jul, 2016
Online marketing is constantly evolving; here are five strategies you need to keep in mind in order to stay ahead in 2016:

1. Mobile Accessibility and Optimization. 50% of consumers will reach you online via mobile devices. That is tablets and smartphones. It must be easy for them to learn about and contact you.

2. A Refined Social Media Presence. Regardless of the platform (Facebook, Twitter, etc.) your social media posts should be consistent. Social media shouldn’t be used for self-promotion but rather as a way to engage users and build brand trust.

3. Content Is Still King. Developing quality content should be seen as a priority for any company. Content marketing provides information to customers in order to build trust, develop the brand and ensure you are considered an expert in your industry.

4. Improve Your SEO. Don't make it difficult for people to find you online. Make sure each page and media details a single subject and solution.

5. Brands Must Get Personal. Consumers will share personal information with you if they trust you. Once you have one to one online communication, personalize the message to them.

This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions:

https://app.contentsamurai.com/cc/30783
By Rick Stubblebine 11 Jul, 2016
Before you start learn what people are saying about your business here:  http://912report.com/MzQ3Mg==

Now follow the tips to start building a 5-star reputation!
By Rick Stubblebine 04 Jul, 2016
Learn more here: http://www.912mojo.com

1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Each page should focus on a keyword or keyword phrase your customers might use to find your service. Use this keyword in the title of the page and a little bit throughout the article.

2. Update Your Content Regularly
Your fans love fresh content and Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata Tags Are Important
I know the word Metadata makes most people cringe. It's code and doesn't mean anything to people. But it means a lot to Google so ask for help and get it done. Remember the keyword from Tip #2? Now you use it in the Title Metadata, Description Metadata and Keyword Metadata. The Title Metadata does not have to be a complete sentence. The Description Metadata should be a couple short sentences. And the Keyword Metadata is just keywords separated by commas.

4. Have a Link-worthy Site
Don't just use "Click Here" as the link text to another page on your website. Use those Keywords again. But don't over do it.

5. Use alt Tags
Always describe your visual and video media using those Keywords in alt tags. They allow search engines to locate your page, which is crucial. If you also name the photo file using Keywords then those photos can show up in Google's Image results.

Once you've done these steps wait a month or so and check out your rankings. I know you'll be surprised! If you need help with any of these tasks, feel free to contact us at 206-778-6550.
By Rick Stubblebine 12 May, 2016
Learn more: http://www.912mojo.com/yelp

Want to know a secret about all those hidden Yelp reviews your business has and no one can see? Every time Yelp hides one of your 5-star reviews it negatively impacts your overall rating. You and I both know the people that left those reviews are real customers and LOVE your business. Yelp doesn’t care about that, they're concerned about Yelp users and how much they use their App. Wouldn’t it be great if you could bring those hidden reviews out into the open and put them in the spotlight for the world to see? The secret is that even though Yelp doesn’t recommend those reviews, you can still put them to work for you. Imagine sleeping easier knowing that no matter how many reviews Yelp hides, you still have control over how and where potential customers see them. Click the link now to schedule a brief call with a review specialist and together we'll pick the best reviews to bring into the spotlight!
By Rick Stubblebine 27 Jan, 2016
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
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